Mindshift AI Customer Privacy Notice
Registered company name: AI Change Limited
Trading name: Mindshift AI
Company registration number: 15708964
Registered in: England and Wales
Registered office: 573 Chester Road, Sutton Coldfield, B73 5HU, United Kingdom
We are the controller of your personal data. For more information on controllers and their responsibilities please see our guidance on data protection principles, definitions, and key terms.
This privacy notice tells you what to expect us to do with your personal information.
- Contact details
- What information we collect, use, and why
- Lawful bases and data protection rights
- Where we get personal information from
- How long we keep information
- How to complain
Contact details
What information we collect, use, and why
We collect or use the following information to provide and improve products and services for clients:
- Names and contact details
Lawful bases and data protection rights
Under UK data protection law, we must have a “lawful basis” for collecting and using your personal information. There is a list of possible lawful bases in the UK GDPR. You can find out more about lawful bases on the ICO’s website.
Which lawful basis we rely on may affect your data protection rights which are set out in brief below. You can find out more about your data protection rights and the exemptions which may apply on the ICO’s website:
- Your right of access - You have the right to ask us for copies of your personal information. You can request other information such as details about where we get personal information from and who we share personal information with. There are some exemptions which means you may not receive all the information you ask for. Read more about the right of access.
- Your right to rectification - You have the right to ask us to correct or delete personal information you think is inaccurate or incomplete. Read more about the right to rectification.
- Your right to erasure - You have the right to ask us to delete your personal information. Read more about the right to erasure.
- Your right to restriction of processing - You have the right to ask us to limit how we can use your personal information. Read more about the right to restriction of processing.
- Your right to object to processing - You have the right to object to the processing of your personal data. Read more about the right to object to processing.
- Your right to data portability - You have the right to ask that we transfer the personal information you gave us to another organisation, or to you. Read more about the right to data portability.
- Your right to withdraw consent – When we use consent as our lawful basis you have the right to withdraw your consent at any time. Read more about the right to withdraw consent.
If you make a request, we must respond to you without undue delay and in any event within one month.
To make a data protection rights request, please contact us using the contact details at the top of this privacy notice.
Our lawful bases for the collection and use of your data
Our lawful bases for collecting or using personal information to provide and improve products and services for clients are:
- Legitimate interests – we’re collecting or using your information because it benefits you, our organisation or someone else, without causing an undue risk of harm to anyone. All of your data protection rights may apply, except the right to portability.
Our legitimate interests are:
We collect names and email addresses through our website's booking system, Cal.com, when individuals choose to schedule a consultation with us. Our legitimate interest is to respond to enquiries, arrange consultations and communicate with prospective clients who have expressed an interest in our services. This processing is necessary to manage appointments and respond to enquiries effectively. We only collect the information necessary for these purposes. As individuals voluntarily provide their details specifically to arrange a call, we believe this processing is within their reasonable expectations and presents minimal privacy risk.
For more information on our use of legitimate interests as a lawful basis you can contact us using the contact details set out above.
Where we get personal information from
- Directly from you
How long we keep information
We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required by law.
Contact enquiries and booking information, including names and email addresses, are retained for up to 24 months following the last interaction.
Where an enquiry develops into an ongoing client relationship, relevant personal information may be retained for the duration of that relationship and for longer where necessary to comply with legal obligations.
Survey, feedback and programme-related information may be retained in anonymised form for research, evaluation and service improvement purposes.
When personal information is no longer required, it is securely deleted or anonymised.
How to complain
If you have any concerns about our use of your personal information, you can make a data protection complaint to us:
Email: hello@mindshift-ai.com
If you remain unhappy with how we’ve used your data after raising a complaint with us, you can also complain to the ICO.
The ICO’s address:
ICO Head Office
4th Floor, No.3 Circle Square
5 Hawkshaw Street
Manchester
M1 7BL
Helpline number: 0303 123 1113